An online marketplace helping women fast-track their career development. Connects female subject matter experts to professional speaking opportunities at major events, together with online coaching and mentoring.
Our passion for events and supporting female empowerment motivated us to work with VoXo, one of Mavens & Mavericks’ first clients.
Mavens & Mavericks brought an event planner’s perspective to help VoXo’s co-founders fine-tune their value proposition. We balanced the mindset of working with entrepreneurs whilst maintaining the rigour and professionalism expected by big business.
We were able to complement the co-founders’ idea by mapping out key deliverables, accountabilities and deadlines using expert project planning tools. We crafted a framework for articulating their brand, mission and vision, including copywriting and messaging for investor presentations.
We were on-hand to provide 1:1 advice to the co-founders on mapping out their business priorities and establishing a realistic go-to-market plan.
Thanks to our extensive network in the events industry, we convened leading event industry professionals for a ‘think-tank’ session. This enabled the co-founders of VoXo to conduct a ‘beta test’ platform demo, whilst hearing first-hand market feedback from its target customers.
Based on the think-tank feedback, we generated a clear report of focus areas for the co-founders to address. This enabled them to streamline the VoXo value proposition and prioritise their efforts.
As a result, the company transitioned from the idea stage into raising their first seed round of investment and developing their Minimum Viable Product (MVP).