Tomorrow belongs to the bold

We are a Marketing and Scaling advisory bringing bold ambitions and big ideas to life.

A personalised approach

We convene the Mavens — universities, researchers, corporates and established businesses — with the Mavericks — the next generation of ambitious disruptors and innovators who are applying AI to drive positive impact.

Our approach

Mavens + Mavericks helps shape innovative companies that are delivering economic, societal and environmental impact.

Strategic partnerships, crisp narratives and agile execution that sharpen the relevance of your business to customers and investors.

Connecting and activating ecosystems to unlock cross border innovation.

Programmes and platforms that enable scientists, researchers to cross the chasm from lab to launch, and lab to industry.

Making big ideas happen

Founded in 2017, Mavens + Mavericks is an agile team of specialists led by Sheelpa Patel, a strategic advisor and ecosystem builder.

Working across global innovation corridors, we drive growth for businesses that want to scale and unlock new commercial opportunities.

About us

As Oxa’s first Chief Marketing Officer, Sheelpa led the rebranding from Oxbotica to Oxa, guiding our brand strategy and sharpening Oxa’s narrative to elevate our presence as a market leader in AV software. Her intuitive approach to marketing, combined with her ability to build cross-functional collaborations and project teams helped Oxa to scale with new customers and partners globally.

Gavin Jackson, CEO Oxa

Read case study

Thank you for your relentless focus, tireless hard work and commitment to ensuring ‘The Unstoppables’ is a true masterclass in entrepreneurship. The feedback has been astounding. Every single minute of the show felt seamless and authentic.

Partner - EY

Read case study

Sheelpa is one of the best connectors I know. She opens the right door or unlocks the right opportunity. When she sees a really exciting possibility, she moves mountains to bring together the best minds and talent to turn it into a reality.

Gerhard Diedericks - CEO, Triniti Studio

If I could sum up what Sheelpa achieves in a single word, it would be ‘buy-in.’ Her pioneering work at Infiniti Lab is one of the most illuminating cases I reached. Her ability to gain support from the parties involved by spanning boundaries across and within organisations is tremendous -- and in my experience, rare.

Shameen Prashantham - Author of Gorillas Can Dance, Professor of International Business & Strategy, China European International Business School

Sheelpa is one of the most creative, professional and strategic individuals I’ve ever worked with. She’s smart, versatile and can dive into any sector or project. Working seamlessly across multiple disciplines at once, she always aims to drive the highest possible value for customers.

Richard Waddington - Startup Advisor, Mentor & Investor

Sheelpa has that great blend of creativity, drive, engagement and getting things done. E-Lab students appreciate her teaching, and as Chairman of the King’s E-Lab Advisory Board I welcome her major, and many, contributions.

Malcolm McKenzie - Chairman King’s Entrepreneurship Lab, Chairman Alvarez & Marsal Corporate Transformation LLP

Sheelpa has a remarkable ability to transform businesses through the power of brand, marketing and communications. Having worked alongside her at Wejo, Oxa and now at Delta.g, I can say 100% that not only does she hit the ground running, but she always delivers outstanding results. She is extremely well connected, has become a trusted partner and is great fun to work with along the way.

Tony Lowe - CEO, Delta.g

Sheelpa is an incredible and unique individual whose phenomenal network is a testament to her capability in understanding people and business. She has found a way to then weave this into the MM team who combine this with strong brand awareness and technological expertise, providing access to an amazing set of new business opportunities.

Andrew de Bruijn - Gen AI Advisor