Founded by Sheelpa Patel, the business draws on 18 years of professional experience from across the world, including the USA, China, South East Asia, Australia, and Europe. Sheelpa has brought global brand experiences, products and services to market in innovative and impactful ways.

Sheelpa is an advocate for female empowerment and diversity in the startup community, having mentored and judged the first Asian startup weekend event promoting ‘Women in Tech’ in partnership with Techstars.